Money Does Matter

With the current state of the economy, many are looking for ways to save a few pennies here and there, as these often forgotten coins can really add up. The Internet and printed forms of media have become favorite hunting grounds for coupon clippers today who seek ways to alter their buying habits in order to reap the huge rewards that are, supposedly, available to everyone. However, caution should be taken as clipping coupons can cost you money in the long run.

One example of this would be clothing coupons. The store advertises huge savings if one buys an article using a coupon. Upon entering the store and checking the price tag on the garment it would seem that there is indeed quite a savings on the purchase. However, someone familiar with the store might point out to you that in reality the store raised the price to more than cover the use of the coupon; thus, you are out not only your time, but the cost of gas to get to the store.

Another way coupons can cost you money is when a store, unknown to the public, is planning an ?EUR~end of the season’ clearance sale. Every store must clear out certain items to prepare for a new season. Often, however, customers are enticed by coupons that, in actuality, cost the store little. This gives the store the opportunity to hold the real end-of-the-season sale at a later date.

An example of this would be the January sales after the holiday where huge discounts can be found and customers are drawn into stores in droves. If you use the coupon during this sale for a regular priced item, are you really saving as much as you would if you bought something from the 75% off rack? Regardless of where you go this will be the case and rarely will a store allow the use of a coupon if something is purchased from the discount rack.

If, when looking at coupons, there is a requirement to purchase a large number of items to get the discount one must stop and think, “Do I really need fifteen cans of tomato paste sitting on my shelf? Will I ever use that many? Do I have the space for it?” At times, the idea of just saving makes one forget the practical side of the purchase.

Whether the purchase is for groceries, clothing, household goods, or other items there is no savings with a coupon if it does not fit in with one’s lifestyle and meet basic needs. Checking the Internet for coupons is a good way to find the ones which fit a person’s particular needs and assist in stretching the budget dollar farther.

Coupons are a sales ploy designed to make a consumer think they are saving money whether they are or not. They are colorful and key words are enlarged in order to draw the eye. Some are even designed to look like real money or checks. It is up to savvy consumers to be mindful of the intent of coupons, compare the price of like products, compare like products offered by different retailers, and be aware of how it fits into their lifestyle because you need to watch out, coupons can cost you money.

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